Amazon.com Inc. (NASDAQ:AMZN) is reporting sales of its new tablet the Kindle Fire are hotter than ever. It’s being predicted the new tablet may be the hottest selling item for the upcoming holiday season, with the Internet retailing giant pulling in millions of high spending customers.
Amazon reported 95,000 Kindle Fire pre-orders on its first day and the company has been averaging about 20,000 orders for the device a day since then, according to eDataSource. The Kindle Fire is scheduled to ship on November 15.
“The rumored numbers out on the Web are far too low,” said Mark Gerber, an analyst at Detwiler Fenton & Co. “Really strong pre-orders and the surprising $199 price means they will easily do five million units this quarter.” Amazon declined to comment. But Gerber and other analysts will be watching closely for clues on tablet orders when the company reports results on October 25.
The Kindle Fire comes with one month of Amazon Prime for free and the device is expected to encourage more customers to sign up for the service. Prime service costs $79 a year in the United States and includes free two-day shipping on eligible Amazon purchases. It also gives members free access to instant streaming of more than 12,000 movies and TV shows.
Amazon has over 12 million Prime customers that buy on average three times more products after they sign up for the service, according to estimates from ChannelAdvisor, a software provider for online retailers.
Amazon is hoping to garner a sizable stake in the tablet market by highlighting the Kindle Fire’s one touch instant access to Amazon’s massive content library, including over 18 million movies, TV shows, songs, apps, magazines, and books.
Share of Amazon were trading at 231.66 at 11:34 am ET.