Amazon (AMZN) Adds Firefox To Kindle Cloud Reader

Today, Amazon.com, Inc. (NASDAQ:AMZN) announced that Kindle Cloud Reader, the HTML5-based web app that lets its customers read their Kindle books in their web browser, is now available for Mozilla Firefox so the hundreds of millions of Firefox users can start reading their Kindle books instantly, simply by opening their web browser. To start reading, go to https://read.amazon.com using Chrome, Safari on iPad, Safari on desktop and now Mozilla Firefox.

“Customer response to Kindle Cloud Reader has been overwhelmingly positive,” said Dorothy Nicholls, Director, Amazon Kindle. “Instant access to your books in the browser, combined with a beautifully designed and feature rich HTML5 application experience, has made Kindle Cloud Reader the best launch we’ve ever had for a Kindle app. We’re excited to further extend our ‘Buy Once, Read Everywhere’ mission and give Mozilla Firefox users access to the largest selection of the most popular books, all without leaving their web browser.”

“Kindle Cloud Reader is a great example of an HTML5 application that offers a seamless shopping and reading experience within the browser,” said Chris Blizzard, Mozilla Firefox Director of Platform Product Management. “As the creator of Firefox and HTML5 leaders, we are excited to see Amazon deliver this innovative approach to e-books to the more than 450 million Firefox users worldwide.”

With Kindle Cloud Reader, readers can access Kindle books instantly using only their web browser, online or offline, without downloading or any installation required. Also like all Kindle apps, Kindle Cloud Reader automatically synchronizes your Kindle library.

Amazon now only needs Microsoft’s Internet Explorer to have most of its browser bases covered with the Kindle Cloud Reader.

Amazon’s latest e-reader, the Kindle Fire will begin shipping on November 15. Analysts are forecasting the Kindle Fire to be one of the hottest selling electronic items for the upcoming holiday season.

Firefox is the second most widely used web browser with approximately 25% worldwide usage.

Shares of Amazon were trading at 216.75 at 10:27 am ET.

written by

An avid market watcher, Martin enjoys the tech arena the most with the Nasdaq being his main area of focus. A finance major, Martin is working to the goal of one day ringing the bell at the NYSE.

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