Survey Says 32% Of Americans Are Finished With Christmas Shopping

America’s Research Group is reporting about 32% of Americans are saying they finished their Christmas shopping in November when retailers rolled out the bargains for Black Friday. The survey by ARG sends a signal to retailers that they must pull out more bargains to lure the American consumer back to the stores in the couple of weeks prior to the holiday. More than 6% of shoppers surveyed completed most of their holiday shopping in the first weekend of December. About 28% of people surveyed said they plan to take a break from shopping, now that the Black Friday weekend is behind them.

Sales during the Black Friday weekend soared to $52.4 billion, according to the National Retail Federation, which sees sales for the full season up 2.8%.

According to ARG President Britt Beemer, “Many, many consumers, when they got those early bird specials on Black Friday, decided that that was going to be the big purchase for their family,”

“There is very little retailers can do unless they really have some incredible sales that force that consumer to reconsider if they want to make an extra purchase now,” said Beemer.

The survey included questions asked specifically for the news agency Reuters. The survey also highlighted other grievances of the post-recession U.S. consumer.

More than 43% of consumers surveyed believe the debt crisis in Europe is a problem for the United States while 36% believe the gridlock in the nation’s capital is the biggest problem facing the United States at the moment. The survey showed 27% of Americans are worried about the rising costs of living and the increased unemployment in this country.

Beemer suggested retailers should offer deep discounts of 50-60% in order to lure the discerning shopper back into the stores in the few weeks left leading up to Christmas.

written by

Rachel Brook is an up and coming financial writer focusing on commodity price inflation and how the overall market reacts to the price swings. She also covers emerging markets in Africa and SE Asia.
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